7 AI photo editing tips for e-commerce success in 2025
In e-commerce, your product visuals are often the first impression potential customers have of your brand. High-quality images can make a significant difference in customer trust, and conversions, and even reduce returns. Thankfully, using AI in photo editing has made it easier than ever to create professional-looking product photos without the need for expensive software or a photography team.
To help you get the most out of AI photo editors, here are seven expert tips to enhance your e-commerce visuals using AI. Whether you’re looking to improve the quality of your images, speed up your editing process, or create a more cohesive look for your store, these AI tips will help you take your visuals—and your sales—to the next level.
7 AI photo editing tips for your e-commerce visuals
The key to taking advantage of AI's full potential is knowing how to use it effectively. Having the right tools to automate the technical side of the visuals makes the process even more effective. Here are seven AI photo editing tips that can elevate your e-commerce visual marketing.
Tip 1: Use clean backgrounds for a professional look
A clean, distraction-free background is one of the simplest yet most impactful ways to make your product photos look professional. Shoppers are naturally drawn to clear, uncluttered visuals that focus entirely on the product, which helps build trust and make your store look more credible. Whether you're selling on Amazon, Etsy, or your own e-commerce website, polished images with consistent backgrounds improve customer perception, increase engagement, and boost sales.
How to create clean backgrounds with AI
Achieving studio-quality backgrounds no longer requires expensive photo shoots or time-consuming manual editing. AI-powered tools like Photoroom make creating clean, professional visuals effortless, even for those with no editing experience.
Automatic background remover: Photoroom’s AI detects the product in your image and removes the background instantly. All you need to do is upload the image, and the AI isolates your product from distractions, leaving a polished, clutter-free result.
Replace backgrounds with a theme: A clean background doesn’t necessarily mean plain white backgrounds. It also means high-quality backgrounds that elevate the product. Photoroom allows you to select themed AI backgrounds that align with your brand or the product’s purpose. You can choose AI backgrounds based on mood, interior settings, texture, countertops, and much more. For example, a neutral wooden table background can make a handmade product feel more authentic, while a sleek black backdrop works well for luxury goods.
Custom backgrounds with AI prompts: If you want something more unique, you can create entirely custom backdrops using text prompts with Photoroom’s AI image generator. Make sure you provide specific product context, add contextual elements, and style details to give you a more accurate picture. You get four variations of your prompt output to choose from. If you are looking for prompts inspiration, here are 50 background prompts to help you get started.
Tip 2: Resize and crop your photos for every platform smartly
Each e-commerce platform, like Amazon, Etsy, or Shopify has its own specific image size and aspect ratio requirements. If your photos don’t match up, it could mean lower visibility or even rejection. For example, Amazon needs images that are at least 1000x1000 pixels to show clear product details. Having well-cropped, consistent images makes your store look more professional and trustworthy in the eyes of your target market, ultimately attracting more sales. So, getting your product photo sizes right is key to the success.
Managing the platform-specific dimensions is a lot of hassle, but resizing and cropping photos for e-commerce platforms is super easy with AI. For example, Photoroom’s Resize tool automatically resizes and crops your images to fit the exact specs of each platform. It even centers and highlights the most important details of your product to make it stand out. But my favorite thing about it is that if you resize a small image to fit a larger dimension, it automatically adds elements that match the original image so you don’t have a blurry image just because you wanted a bigger one.
All you have to do is:
Open Photoroom on any of your devices (iOS, Android, Web)
Click Resize and select your image from where you saved it
Select from a long list of marketplace dimensions
Let AI do its thing
Tip 3: Use great lighting and color for proper brand and product representation
In e-commerce, high-quality product photos boost sales and directly impact your customer satisfaction. When photos accurately reflect your product's colors and are well-lit, customers are less likely to be disappointed when they receive their purchase. For example, if you sell clothes, using great lighting and color can make sure you don’t have returns because the color in the photo doesn’t match what the customer receives. Small color variations in things like makeup and home decor accessories can also make them unusable to the buyer.
Photoroom has one neat little “Light On” feature I thoroughly enjoy using. With just a single button tap, you can add light to the main subject. Look at the subtle but amazing difference that makes.
You can also check out the AI photo enhancer that allows you to create well-color-graded pictures in a single click. It’s important to mention that it’s essential to maintain a natural look. Over-edited photos can mislead customers, leading to returns and negative reviews. Here are a few tips:
Use Photoroom’s tools for subtle adjustments rather than drastic changes.
Always compare the edited image to the original to ensure it stays true to life.
Want to enhance your e-commerce visuals further? Check out Photoroom’s guide on AI product photography for detailed tips and tricks.
Tip 3: Remove unwanted objects from your photos
Cluttered images or watermarked stock photos can make your listings look unprofessional and damage trust with potential buyers. If your background is too busy or contains unrelated elements, it can steal attention away from your product. This can confuse customers and reduce the likelihood of a sale. Reflections on your product can also hide important details, making the image appear less polished and professional.
Photoroom’s AI Retouch feature makes it simple to remove unwanted objects or distracting elements from your images. It works like a magic wand. You glide your fingertips across the object you want to remove, the AI removes it and blends the background neatly.
If you have images you have rights to but want to customize further, Photoroom allows you to easily remove watermarks and improve your visuals. By cleaning up your photos, you make them look more professional, helping to increase credibility and appeal to customers.
Further reading: How to remove watermark and other objects from photos
Tip 4: Generate unlimited unique visuals to stand out among competitors
Creating unique and customized visuals can make your product listings stand out, especially during seasonal promotions or creative marketing campaigns. Stock photos can lack uniqueness and may appear across competitor listings, making it hard to differentiate your products. And if you decide to shoot your own creative campaign, it will require costly photo sessions and extensive planning. With AI image generators, you can simply describe the image you want and have your vision brought to life.
Photoroom's AI Images feature allows you to generate text-to-image visuals that complement your products. All you have to do is input a prompt, select from different styles and you receive four different images to choose from. Let’s say you’re selling a pair of running shoes. Instead of booking a photographer and a model for a photo shoot on an outdoor trail (which could cost hundreds of dollars), you can use Photoroom’s AI to create an image of the shoes on a scenic trail, all generated with just a text prompt. This cuts down the need for expensive shoots and professional services.
I think my favorite thing about this feature is that it’s not limited to just backgrounds. You can create logos, posters, product packages, and more, with your words like the example below:
Pro tip: Ensure that the style and tone of AI-generated visuals align with your brand identity. Incorporate elements from your brand style into the prompts to create a cohesive look.
Tip 5: Use consistent branding
Maintaining a consistent visual brand identity across all your product images is essential for building trust and recognition. When your branding is consistent, it makes your business appear more professional and trustworthy. On the other hand, If your branding varies across platforms, customers may not easily recognize your brand, and it can weaken your overall presence in the market.
However, manually applying brand elements like logos or color schemes can lead to variations that make your images look unprofessional, and take a lot of time. The best way to achieve consistent branding is to have a design brand kit.
A brand kit is a centralized collection of a business's visual identity elements, including logos, color schemes, fonts, and other design assets. It serves as a reference point for creating consistent and professional brand materials across various platforms and team members.
Creating a brand kit in Photoroom is quick and easy, allowing you to organize your brand’s logos, colors, and fonts for consistent visuals. Simply log into your account on iOS or the web app, navigate to "Your Content," and select "Brand kit" to add your brand elements. You can also save items like text layers or cutouts directly to the kit while editing. You can also share your brand kit with your team by creating a Photoroom Team and inviting them to join. This way, everyone can access the same logos, fonts, and colors, making it easy to stay consistent.
Tip 6: Use high-resolution images
Using high-resolution images is essential for maintaining a professional look and building customer trust. Low-resolution photos can look blurry or pixelated, which can turn potential buyers away, especially on platforms that allow zooming in on product details. Since more people are shopping on mobile devices, they often zoom in to get a closer look, and larger screens expect a crisp, clear view.
AI can help you upscale your photos to improve the quality. If you have older images or smaller files that need to be resized to fit high-resolution requirements, you don’t need to reshoot your photos; simply upload them to a platform like Photoroom, and the AI will enhance the details.
Sometimes customers submit images of your products, and while they may not be the highest quality, using AI can help you turn them into clear, usable marketing material. This can be a great way to show your product in real-life situations without compromising on the image quality.
Also, supplier images often come in low resolution, but with AI, you can improve these images to meet the high standards required for platforms like Amazon or Etsy. This ensures your product listings look as good as possible, no matter where they’re coming from.
Pro tips for using AI to upscale
Here are some things to keep in mind when using AI to enhance your images:
Platform file size requirements: Different e-commerce platforms have varying limits on file sizes. Always check your platform’s guidelines to ensure your photos meet their specifications.
Balancing quality and performance: While high-resolution images look great, they also need to load quickly. Finding the right balance between image quality and page load time is essential for a smooth customer experience.
Preserving product details: When upscaling, it’s important that the enhanced image still looks authentic. Photoroom ensures that the product’s details are preserved while removing any unwanted artifacts that could appear in low-resolution images.
Tip 7: Batch edit your photos
If there is anything AI has made easy, it is the repetitive, manual process of editing pictures one by one. With AI, you can select multiple photos and apply the same effect to them like changing the backgrounds, resizing, color correction, etc. Photoroom’s Batch Mode allows you to apply consistent lighting and color corrections across an entire collection of 50 images in one go. It's especially useful if you have large inventories, and need uniformity across your product listings without the need for time-consuming manual edits.
Why is photo editing important for e-commerce success?
In e-commerce, high-quality product photos can make or break your business. They play a key role in how customers perceive your brand, and they directly affect sales and customer trust. Here’s why investing in photo editing is so important for your success in online retail.
1. Credibility and trust
When customers shop online, they rely on visuals to get a sense of the quality of the product they’re considering. Clean, professional photos convey that you care about your business and are committed to offering high-quality products. Shoppers are more likely to trust a brand that uses clear, well-edited images because it suggests that the company is reliable and attentive to detail. On the other hand, poorly lit, blurry, or unprofessional photos can raise doubts and turn potential customers away. Simply put, high-quality images can build the credibility and trust necessary to convert browsers into buyers.
2. Higher conversion rates
Data has shown that high-quality visuals can significantly increase sales. In fact, people are 73% more likely to purchase from a brand that presents its products with professional-grade images. When shoppers see your products clearly, with attention to detail in the photography and editing, they’re more confident in making a purchase. Well-edited photos help showcase your product’s best features, making it more appealing and persuasive. This leads to higher engagement, more clicks, and fewer abandoned shopping carts, all of which boost your conversion rates. Essentially, better visuals make it easier for customers to say "yes" to the sale.
3. Stand out in competitive marketplaces
Platforms like Amazon, Shopify, and Etsy are crowded with listings from numerous sellers. With so many products competing for attention, having standout visuals is essential. Eye-catching photos, especially those that are consistently edited and aligned with your brand identity, can help differentiate your listings from the competition. Shoppers are more likely to click on listings that feature vibrant, clear images because they immediately capture attention. Whether it’s showcasing the texture of a fabric, highlighting the functionality of a product, or simply showing your item in a lifestyle setting, professional photo editing ensures your products will stand out in a competitive market.
4. Align with evolving trends
The world of e-commerce is always evolving, and so are the visual trends. Today’s online shoppers are used to minimalistic designs, clean backgrounds, and visually striking product images. These trends aren’t just aesthetic—they reflect a consumer desire for clarity and simplicity. By investing in photo editing, you can ensure that your product images align with these modern trends. Editing allows you to clean up distractions from the background, focus attention on the product, and create a cohesive look for your entire catalog. Staying in tune with these trends ensures your listings remain fresh, relevant, and appealing to today’s buyers, giving you an edge over competitors who may not be keeping up with these visual expectations.
Grow a successful e-commerce brand with AI image editing
AI photo editing tools have been proven to help e-commerce businesses by increasing sales and saving costs.
“I track my email marketing platforms. When I send out my SMS/email marketing with images from Photoroom, I get up to 200% more sales.” - Sarah Hoorfar, Founder at Cowgirl Clutch.
If you are looking for the right photo editing tool that has everything you need in one place for editing e-commerce photos, try Photoroom yourself today. Available on Google Play, App Store, or the Web.
Frequently asked questions
Can AI improve my image quality?
Yes! Tools like Photoroom’s AI Upscaler can enhance image resolution, making low-quality or older photos appear sharper and more detailed. This ensures your images look professional even when customers zoom in.
Will AI editing make my photos look fake?
Modern AI editing tools are specifically designed to maintain natural appearances. They analyze thousands of similar product photos to understand how professional images should look. When used correctly, AI-edited photos are indistinguishable from professionally manually edited ones. The key is using appropriate settings and not over-processing.
What are the best AI tools for editing e-commerce photos?
Photoroom is one of the best tools for e-commerce photo editing, offering features like background removal, retouching, AI image generation, and branding consistency.
