Cookie Policy

Photoroom uses Cookies and similar technologies on its website (https://www.photoroom.com), web-based application, https://app.photoroom.com/ and the Photoroom application (Playstore; App Store), which together constitute the “Platform.” 

This Platform is published by Photoroom, a French joint stock company having its head office in the 229 rue Saint-Honoré, 75001, Paris, France, registered at the trade Register of Bobigny under n° 853 059 384.  (“Photoroom”). 

For information about the processing of your personal data and your rights, please read our general Privacy Policy. 

1. What are cookies and similar technologies? 

While traditionally referring to small text files in web browsers, the term 'cookie' in this policy and under applicable regulations refers more broadly to any tracking technology that stores or accesses information on your device when you visit our website. This includes traditional cookies, web beacons, pixels, and similar technologies that can operate on any internet-connected device.

The term ‘cookies’ therefore includes the following trackers in particular:

• HTTP cookies

• flash cookies

• the result of the calculation of a unique fingerprint of the terminal in the case of ‘fingerprinting’ (calculation of a unique identifier of the terminal based on elements of its configuration for tracking purposes)

• invisible pixels or ‘web bugs’

• any other identifier generated by software or an operating system (serial number, MAC address, unique terminal identifier (UTI), or any set of data used to calculate a unique fingerprint of the terminal (for example via a ‘fingerprinting’ method)

• SDKs (Software Development Kits) used for tracking or analytics

In general, cookies enable us to track your browsing habits, i.e., the different websites and mobile applications you visit and how you interact with them. These cookies also allow us to know which advertisements are shown to you and whether you consult them or make a subsequent purchase.

Data stored by cookies include the pages viewed, the type of browser used, your IP address, some identifiers, and sometimes the information you entered on a website. 

2. Why do we use cookies and other technologies? 

• Cookies necessary for the operation of the Platform

Necessary cookies allow you to use the main features of our Platform (such as access to your account, and implement security measures). 

We do not need your consent for these cookies, but we need it for all the other cookies listed below. 

• Analytical cookies for audience measurement

Analytical cookies allow Photoroom to establish usage statistics about how users interact with the Platform (sections and content visited, journeys), to improve the user’s experience. 

• Advertising cookies

Advertising cookies are used to profile your browsing on Photoroom and to display personalized advertising on other sites.

• Social media cookies 

Social media cookies are used to enable you to share content on the social media present on our Platform.

For more information on the use of your personal data by these social media, we invite you to read the privacy policies of the third-party social media concerned. 

3. How cookie settings impact your visit?

Disabling analytical, social network and advertisement cookies has no consequence on your use of the Platform. 

Disabling necessary cookies could prevent you from using the Platform under normal conditions. 

4. How do I configure cookies and other technologies on the Platform? 

This section only applies if you are using Photoroom from a country of the European Union or a country with equivalent regulations requiring consent for the deposit of cookies and similar technologies.

Cookie deposit on your device is subject to your consent unless they are used solely to provide the Platform.

When you visit Photoroom’s Application, our website, or our web-based application for the first time, Photoroom will inform you and ask you if you accept the deposit of cookies on your device. 

You may consent to the deposit of cookies by clicking on the "Accept all" button on the banner.

You can refuse the deposit of cookies on your device by:

• Clicking on the “Reject all” button in the banner, or 

• Setting your choices in the cookie manager accessible from the “Customize” button.

Your choice will be kept for 6 months from the date of your first visit.

You can withdraw your consent to the deposit of cookies at any time.

You can review your cookie settings anytime by using our Cookies manager. 

5. Data collection technologies used

The following section details the tracking technologies, SDKs, and data collection mechanisms implemented across our Mobile and Web applications, and website. Their deployment and use comply with applicable privacy regulations and are subject to appropriate consent mechanisms. 

Analytics and Engagement

• Google Analytics for Firebase: Tracks user interactions and engagement within the app.

• Amplitude Analytics: Provides insights into user behavior and in-app events.

• Facebook Analytics for Apps: Captures user engagement data for analysis.

• Intercom: Tracks user interactions for engagement and customer support.

• Braze: Used for personalized messaging and engagement tracking.

• RudderStack SDK: Collects, processes, and routes user data to analytics and marketing platforms, potentially requiring disclosure if it shares data with third-party destinations.

Advertising and Targeting

• Google Ad Manager: Manages and serves personalized ads based on user behavior.

• Facebook Analytics for Apps: Often integrates with advertising, enabling user data to serve ads.

• Google Ad Manager and Facebook Analytics are trackers, collecting data for ad targeting beyond the app itself.

Location and Geolocation

• Device Permissions for Personal Data Access: Used to request user permission for accessing location data, necessary for any geolocation features in the app. This also governs access to other device data that may impact user privacy.

Crash Reporting and Diagnostics, Device and Performance Monitoring

• Firebase: Provides tools for real-time app monitoring, crash reporting, and performance tracking to improve app stability and user experience.

• Crashlytics: Monitors app crashes, providing error reports and diagnostics.

• Datadog: Tracks app performance and stability metrics, including error reporting.

Behavioral and Personalization Trackers

• Braze: Tracks user behavior to personalize in-app messaging and notifications.

• Superwall: Manages paywall personalization and optimizes subscription offers based on user engagement.

• Purchasers (RevenueCat): Tracks in-app purchases and subscriptions, helping personalize offers.

• Purchasers and Superwall can also act as trackers when they collect behavioral data for personalization or profiling.

Social Media Integration

• Facebook Analytics for Apps: Enables social sharing and login through Facebook, while also tracking engagement.

User Authentication and Permissions

• Device Permissions for Personal Data Access: Requests and manages permissions for accessing personal data (e.g., contacts, location).

• TestFlight: Though primarily a beta testing tool, it involves managing access to app versions for user testing.

• Device Permissions for Personal Data Access may also act as trackers for monitoring and controlling access to personal data within the app.

Content and Asset Loading

• Google Fonts: Loads font assets from Google’s servers; could require disclosure if it shares data with Google’s servers.

• Google Cloud Storage: Manages app data storage, potentially storing user-uploaded content or assets.

Search and Discovery

• Algolia: Provides real-time search and recommendation capabilities, enabling users to find and discover content quickly. It may collect and process query data to optimize search results and user experience.

We implement various types of cookies and tracking technologies on our website. The following section provides a detailed overview of the cookies that may be placed during your website visit:

6. Transfers of personal data outside the European Economic Area 

Please note that some of our  cookies providers are located outside the EEA. 

Therefore, Photoroom transfers cookies outside the European Economic Area with appropriate safeguards in place, including the signing of standard contractual clauses. A document listing the data transfers and guarantees implemented by Photoroom will be sent to you if you request it by e-mail to the following address: privacy@photoroom.com. 

7. Changes to this Policy 

The effective date of each version is identified at the top of this document. If we make changes to this Cookies Policy, we will use reasonable means to inform you. 

8. Contact

Should you have any claims, questions, or recommendations, please contact us by email at the following address: privacy@photoroom.com