How to remove the background from a logo in a few seconds
Well, that looks awkward. You placed your white background logo over your product image (which has a different color), and something about it seems odd. The logo’s background doesn’t quite blend with your aesthetic, and you’re worried it makes your product appear unprofessional and untrustworthy.
You’re right to be worried. After all, more than 80% of consumers base their buying decisions on trust, and logos build trust. When presented well, they can add a professional touch to your work, elevate your brand’s image, and improve customer loyalty. You need your logo to fit into different marketing materials without a hitch, but you can’t achieve that when it has a solid background.
In this article, we’ll walk you through how to remove the background from your logo using simple tools like Photoroom and more complex tools like Adobe Photoshop. This way, you can easily use your logo across multiple brand assets and channels, and buy back time to focus on growing your business.
You will learn:
What software removes the background from a logo?
How do I remove the background from my logo?
What are the benefits of erasing my logo background?
Take your logo to the next level with Photoroom
What software removes background from a logo?
There are several tools for removing logo backgrounds, including automatic background removers and manual ones.
1. Photoroom
Photoroom is a complete commerce photography app trusted by small businesses and individual creators to help remove image backgrounds and create stunning product photos. It uses artificial intelligence to automatically extract your logo from its background, saving you time and stress. With Photoroom’s mobile app and web-based alternative, you can easily upload your logo for free, let AI do the hard work, and download your new transparent logo for your designs or any branding material.
2. Adobe Photoshop
Adobe Photoshop is one of the oldest photo editing software in the market. It’s a multi-use tool for making designs, editing pictures, creating illustrations, and more. Photoshop offers different features for separating backgrounds from logos, including the Pen Tool, Smart Lasso, Magic Wand tool, RGB Channel, Background Eraser tool, and Object Selection tool. Each feature is tailored to specific background types, ensuring a suitable extraction of your logo.
3. Canva
Canva is an online graphic design platform that lets you create several visual materials like flyers, logos, business cards, pitch decks, social media posts, and many more. It is multipurpose, user-friendly, and offers a library of design templates accessible to anyone, regardless of your design expertise. You can use Canva’s image editing or design tools to strip away your logo’s background. Both options are available to pro subscribers only.
📚 Further reading: Why small e-commerce teams are switching from Canva to Photoroom
How do I remove the background from my logo?
When it comes to removing the background from your logo, you can either go the simple or complex route. We walk you through both paths, starting with the simplest.
How to automatically remove your logo’s background with AI
Photoroom cuts the time for removing your logo’s background from minutes to seconds without compromising quality. Follow the steps below to quickly delete your logo’s backdrop on your desktop device or with the Photoroom mobile app.
Part 1: Using Photoroom on your laptop or computer
Step 1: Visit Photoroom Web to sign up or log in
Step 2: Select Remove Background from the tools panel
Step 3: Choose and upload your logo, and Photoroom will immediately remove the background.
And that’s it! You can choose a new background color if you want. Otherwise, just click Download at the upper right corner of the screen to save your file.
PRO TIP: If you want to do more with your logo, browse through the free tools and templates in Photoroom. This will give you the flexibility to use your logo as a watermark or insert it in your business card, product packaging, Instagram content, and a lot more.
Part 2: Using the Photoroom mobile app
If you already have the Photoroom mobile app, then—yay! Skip right ahead to the steps below. If you’re new to Photoroom, install the app in your App Store or Google Play Store to get started.
Step 1: Open the Photoroom app and tap Start from Photo at the bottom corner of the app. Alternatively, you can choose the Remove Background feature on the upper left-hand side.
Step 2: Select your logo image from your files or camera roll, and the tool will instantly erase its background.
Step 3: Choose Transparent on the next page that pops up. Doing so will display a new page where you can resize your logo image, change the background color, or convert it to an engaging animation (all optional).
Step 4: On the new page, click the Download icon on the upper right corner of the app to save your new transparent logo. If you first want to rename your file, go ahead and click on Options. Here, you can also choose to download your logo as a PNG or JPG file (we recommend exporting in PNG since JPG doesn’t save as a transparent file), then save it afterward.
After you’ve downloaded your logo, you can use it on as many materials as you wish — such as presentations, email signatures, videos, and social media content. Photoroom also autosaves your work in the App, which is helpful if you want to come back and edit it later. All you have to do is create an account or log in if you already have one.
📚 Further reading: Boost productivity, creativity, and sales with 16+ AI tools for e-commerce (2024)
Why remove your background with Photoroom vs. Photoshop?
You might be wondering what gives Photoroom an edge over Photoshop. Removing your background with Photoroom allows you to:
Easily extract your logo without needing training or technical knowledge.
Preserve the fine, intricate details in your logo with the help of AI algorithms. Never worry about refining edges manually.
Save hours of valuable time, so that you can focus on more creative and strategic activities like branding, marketing, and content creation.
The best part is that Photoroom is purely cloud-based, meaning you can access it on any device. You also get to edit on the go using an intuitive mobile app.
How to remove your logo’s background in Adobe Photoshop
Photoshop offers several tools for removing unwanted logo backgrounds. Some of these tools include:
Quick Selection Tool: The Quick Selection Tool allows you to select objects within an image. By dragging the tool over the areas you want to select, it detects and highlights the edges of your logo, making it easier to separate it from the background. This tool is best for logo images with well-defined shapes and clear boundaries, allowing you to make precise selections.
The Pen Tool: If you have hours to spare and are looking for more control over your edits, then the Pen Tool is a good option. It allows you to manually trace the outline of your logo with anchor points and curves, a task that requires patience and practice. This tool is ideal for logos with intricate details or irregular shapes, as it enables you to make good selections by placing anchor points along the logo's edges.
Object Selection Tool: The Object Selection Tool is designed to detect and select objects within an image, including your logo. The tool uses algorithms to analyze the content of your image and create a selection around the logo. It's especially handy when dealing with images that contain objects with well-defined edges, and you can use it as a starting point for complex logos before switching to tools like the Lasso Tool or Quick Selection Tool to refine and adjust your work.
How to make logo backgrounds transparent in Canva
Canva provides all pro subscribers with two background removal channels: the image editing and design channels. The latter offers additional features that are absent in the image editing tool. The platform also has two editing experiences: the old and new editors.
To use Canva, first select the BG Remover option after uploading your image. When you select it, the tool will analyze the logo image and separate the foreground from the background. After some time, you'll see the background removed, leaving behind a checkered transparent background.
You can further refine the removal using the configuration toggle centered in the BG Remover feature. Within it are two brushes that allow you to erase missed spots or restore areas that the BG Remover accidentally removed. Once satisfied with the result, simply save the file to your file folder or camera roll.
What are the benefits of erasing my logo background?
Your logo is the fingerprint of your business. It differentiates you from other brands in your niche and will be seen by anyone, anywhere. By erasing your logo’s image background, you can ensure that it always represents your brand in the best light wherever you insert it.
Here are the top three reasons you should erase your logo’s background:
For one, your logo becomes versatile, and you can confidently place it into various materials (such as videos, merchandise, and marketing collateral), knowing you’ll get a clean and professional look each time.
A logo with a transparent background also ensures brand consistency across platforms, making it easier to stay on top of mind with your audience.
Erasing your logo background helps you prepare for different marketing activities in the future, so you can focus on what matters most — building your business.
Every creator or small business owner deserves to eliminate pesky tasks like background removal. Whether you make art or run a beauty business, now is the time to handle this one task forever.
Take your logo to the next level with Photoroom
What’s worse than capturing a poor product photo? Adding your logo to a perfect product image, only to notice that it looks out of place because of contrasting background colors. You can avoid all that by using Photoroom to wipe your logo’s background, maintain visual consistency, and ultimately establish trust with your clients.
After you’ve removed the background of your logo, take it to the next level by adapting it to different contexts. It’s often beneficial to use an AI-powered platform that offers you more brand-centered tools and flexibility. Photoroom, for example, has an entire library of features that help you manage multiple aspects of your brand’s visuals — you can transform your backdrops, batch edit your product photos, remove unwanted objects from your image, make creative marketing collaterals (like an Instagram post), then seamlessly insert your logo before printing or posting your work on your website or social media. You also get to create workspaces where you can easily collaborate with your team on projects.
Removing your logo’s background has never been easier and faster. Download the mobile app from your App Store or Google Play Store to get started today.
Related reading
✔ AI product photography for beginners
✔ How to remove a signature from PDF for free
✔ How to batch remove backgrounds from images for your business
What is the best AI tool for removing background?
Photoroom is the leading AI tool for removing the background from an image. It’s easy to use and requires no design or technical skills. Photoroom uses an AI technique called deep learning to identify and remove your image’s background so that your photos look more professional.
How do I remove a white background from a logo?
You can use tools like Canva, PhotoShop, or Removal.ai to clear your white logo background. Each platform offers easy ways to erase your logo’s background, depending on your design’s complexity.
How do I extract a logo from an image online?
You can choose from several options, such as Removal.ai, PhotoScissors, Remove.bg, and Slazzer. Each tool is available online and you can access them with an internet connection on your mobile or computer browser.
