Photoroom 2024 product recap

Photoroom users reached incredible milestones in 2024: 2.2 billion images edited—enough to cover every social media post made globally for over a week! 🎉

This numbers tell a bigger story—your story. Every project you completed and every visual you perfected made this success possible. Together, we’re building a future where creativity knows no bounds.

This year, we introduced new features designed to help you create visuals that wow your customers, save time, and grow your business. Here’s a look at everything we brought to Photoroom in 2024 to help you hit the ground running in 2025.

Powerful AI tools for business visuals

This year, we introduced new AI tools to make creating visuals faster, smarter, and perfectly tailored to your needs. Whether you’re selling online, designing social content, or saving time on photo editing, these tools are built to help you work with ease, spark creativity, and grow your reach.

Design made easy with AI Images

With AI Images, you can create any type of visual you need, from logos and Instagram stories to product packaging or completely unique designs. More than just a tool for creating, it’s a source of inspiration—making your branding process faster, easier, and endlessly creative.

Fit any frame with AI Expand

AI Expand helps you resize and extend images to fit any platform or purpose, from social media posts to e-commerce listings. Effortlessly adjust visuals or recover missing elements beyond the original frame with the power of AI outpainting.

Customize every detail with AI Fill

Like AI Expand, AI Fill gives you more creative control, letting you refine, or add new details to specific areas of your image. Whether it’s enhancing a product shot or experimenting with creative ideas, this tool adapts to your vision, exactly where you need it.

Enhance image quality with AI Upscale

AI Upscale sharpens your visuals, ensuring that every product shot, portrait, and promo image looks crisp, professional, and ready to impress.

These tools are helping millions of businesses worldwide drive sales, boost social engagement, and attract new customers every day.

“I track my email marketing platforms. When I send out my SMS/email marketing with images from Photoroom, I get up to 200% more sales.” - Sarah Hoorfar, Founder at Cowgirl Clutch.

Collaborate seamlessly with Photoroom Teams

Collaboration is now easier than ever with Photoroom Teams. Whether you’re working with teammates, assistants, family, or friends, you can co-create stunning visuals with ease and efficiency.

Work together in real time, from anywhere, with the flexibility to edit on any device. Speed up your workflow by creating faster and approving quicker, ensuring every project moves smoothly from concept to completion. And with tools designed to align with your brand’s identity, your visuals will always be high-quality and consistently on-brand.

This year, we introduced new features to make teamwork even better:

Achieve consistency with brand kit

Consistency is key to building a strong, recognizable brand. With Photoroom’s brand kit, you can save and organize essential assets—logos, fonts, backgrounds, and brand colors—for quick access. Having everything in one place means you and your team can easily reuse brand elements, ensuring every visual stays on-brand and professional.

Share feedback and reactions with comments

Photoroom makes giving feedback easy and intuitive. Add comments, emojis, and tags directly to designs to share your thoughts and reactions. It’s a simple and fun way to collaborate, approve work, and show your teammates some appreciation along the way.

Stay in the loop with activity feed

The activity feed keeps your team connected and up-to-date. Track new members joining, edits to designs, and updates in real time—all in one convenient place. It’s the easiest way to stay organized and aligned with your team’s progress.

"Photoroom has been a game-changer in maintaining consistency and elevating the overall visual impact of our product photos. The collaboration features make it easy to review images, provide feedback, and keep our workflow efficient." - Saad Basir, Founder at Watches, Inc.

Haven’t tried Photoroom Teams yet? Now's a great time. Take advantage of our 3-for-1 offer and share your Pro subscription with two others for free.

Higher quality AI model

In 2024, we took a giant leap forward in quality with the launch of our very own AI model, designed not only to deliver higher quality results but also balancing innovation and sustainability by leveraging green energy.

We also elevated realism to new heights with AI Backgrounds that are more lifelike and intuitively aligned with inspiration images. Combined with faster Batch Mode and our unmatched background remover, your favorite tools became smarter, faster, and more powerful—trusted by millions to create standout visuals every day.

These improvements haven’t gone unnoticed. Photoroom earned partnerships with renowned brands like OKCupid (Erase Your Ex campaign) and Garfield: The Movie, as well as glowing recognition in Forbes, TechCrunch, The Guardian, and more.

What’s coming in 2025

The next chapter of Photoroom is already taking shape, with exciting tools on the way to help you do more with your visuals. Soon, our AI social post maker will allow you create stunning social media content in seconds, while Photoroom v4—our most advanced AI model yet—will deliver even sharper, more lifelike visuals to elevate your designs.

And this is just the beginning. We’re committed to building tools that help you sell more, reach your audience, and create effortlessly.

Here’s to another year of creativity, growth, and collaboration. Happy holidays—we can’t wait to see what you create in 2025! 💜