The challenge: With new items to list and eager buyers to reach every day, intOndo, the Italian marketplace for art, design, and vintage furniture, knew that if it wanted to continue scaling, it could no longer rely on its heavily manual product listing approval process.
Our solution: Using Photoroom's Background Remover API, what was once a highly manual and time-consuming process has become almost instant, making it much easier and faster for intOndo to keep up with the growing demand from both sellers and buyers on their marketplace
Results: intOndo has successfully reduced the listing approval process for new products by at least 15 seconds per listing, saving 25 minutes for every 100 listings and maximizing overall operational efficiency.
Sourcing and integrating a sustainable solution to automate a heavily manual but business-critical task
intOndo, which means circle in Italian, was founded on the strongly-held belief in a circular economy where waste is minimized by reusing, restoring, and rebirthing existing items, rather than focusing on producing new products. Today, the Italian marketplace for art, design, and vintage furniture, lists more than 30,000 items from the best Italian sellers for a global network of buyers seeking to combine the functionality of digital services with the pleasure of more traditional, in-person shopping.
With new items to list and eager buyers to reach every single day, intOndo knew that if it wanted to continue to scale, it could no longer rely on its heavily manual product listing approval process. Instead, in order to achieve its number one goal of making it easy for buyers to find the items they’re looking for, while also making the listing image uploading experience as easy as possible for sellers, intOndo needed to find a sustainable solution that would automate much of the photo editing process. This would effectively leave more time for the intOndo team to focus on something far harder to automate, where the human touch is key and can make all the difference; the detailed description content of each item.
“Our strength lies in the number of items we have online, and the Photoroom API allows us to approve new listings faster than ever.” - Livia Napoleone, Founder & CEO, intOndo
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Transforming intOndo’s product image workflow with Photoroom’s AI-powered Background Remover API
The intOndo crew had previously looked at a couple of other solutions to help automate their image and listing processing workflow, but none were quite hitting the mark for the quickly expanding business. Then, someone on the team came across Photoroom, and problem solved! After some quick tests, Photoroom proved far more modern, fast, and on-target to fulfill intOndo’s needs than other similar services. intOndo developers were able to seamlessly integrate Photoroom into their backend system with zero issues and the team was off to the races.
Today, what was once a highly manual and time-consuming process, has become almost instant, making it much easier and faster for intOndo to keep up with the growing demand from both sellers and buyers on their marketplace while continuing to scale its thriving global business.
“The Photoroom API has had a global, positive impact on our business.” - Livia Napoleone, Founder & CEO, intOndo
➡ Get started with the Photoroom API for free today.
A faster and easier image upload process for sellers and more options for buyers, with an estimated 15 seconds saved per listing
By leveraging the Photoroom API to take their image upload and listing approval process from tedious to awesome, intOndo has successfully reduced the listing approval process for new products by at least 15 seconds per listing. That’s 25 minutes saved for every 100 listings. When you’re talking about a marketplace with tens of thousands of listings and growing every day, that’s a huge operational win.
“With Photoroom, the image upload process is so quick and efficient which makes our listing approval process just as fast. Just one click and you’re set.” - Livia Napoleone, Founder & CEO, intOndo
Ready to integrate Photoroom? Learn more about our API here. If you plan to process more than 500,000 images per year, contact us to meet with our experts.
