Label Emmaüs doubles conversion rates with Photoroom API

The challenge: As a solidarity-driven platform specializing in second-hand and upcycled products, Label Emmaüs faced a unique challenge: maintaining a professional and visually appealing online shopping experience. The platform features a diverse range of sellers, each with varying resources, skills, and equipment, making it difficult to create a cohesive, polished catalog. This lack of consistency affected customer trust and hindered the platform’s ability to compete with larger marketplaces.

Our solution: Photoroom’s Remove Background API provided Label Emmaüs with a powerful, automated tool to enhance product images across its platform. This integration allowed sellers to produce professional-quality photos without requiring extensive time or technical expertise, addressing the core challenge of harmonizing the brand’s catalog.

The results: Photoroom’s integration has delivered measurable success for Label Emmaüs across key categories:

• Fashion: 56% increase in conversion rates and a 30% boost in engagement

• Home products: 34% increase in both conversions and engagement

• High-tech: 12% increase in conversions and a 21% boost in engagement 

• Leisure: 8% rise in conversions

Beyond the numbers, the integration has earned Label Emmaüs positive customer feedback, with users describing the site as cleaner and more professional. This transformation has elevated Label Emmaüs’ competitiveness in the second-hand market, helping it gain the trust of more buyers and empowering its sellers, while better serving the brand’s mission. 

Founded in 2016, Label Emmaüs is an online platform created by the Emmaüs Movement to promote responsible, solidarity-based consumption. With over 400 Emmaüs groups in 40+ countries, the organization champions social inclusion and sustainability through second-hand sales. Unlike traditional platforms like Depop or eBay, every purchase supports job training and employment for people in vulnerable situations, helping them regain independence.

As a solidarity-driven marketplace, Label Emmaüs features a diverse range of sellers with varying levels of resources and expertise. This inconsistency made it difficult to maintain a professional, visually appealing shopping experience. Poor-quality images impacted buyer trust, conversion rates, and the platform's ability to compete with larger marketplaces.

Before Photoroom, sellers relied on basic manual editing tools like Open Camera. These solutions were inefficient and time-consuming, discouraging widespread adoption and making it difficult to achieve a cohesive product catalog.

Discovering Photoroom: A perfect fit for Label Emmaüs

Label Emmaüs’ journey with Photoroom began organically. Initially the platform recommended Photoroom’s mobile apps to its sellers, much like other solutions it had experimented with in the past. But creating consistent, professional-looking product images was still challenging for some sellers due to their varying levels of time and resources.

The turning point came when representatives from Label Emmaüs and Photoroom connected directly, leading to the introduction of Photoroom’s Remove Background API. This new offering provided a seamless and automated way for all sellers to enhance their product images regardless of resources or technical expertise, addressing Label Emmaüs’ core challenge of unifying its catalog to create a more professional and visually appealing user experience.

“When the API option was presented, we immediately saw the potential impact it could have on our platform. It was a no-brainer.”
- Kenza De Barros, eMerchandising and Marketing Manager, Label Emmaüs

The decision to integrate Photoroom was as straightforward as the solution itself. The implementation process was fast and efficient, requiring minimal resources from Label Emmaüs. It allowed the team to focus on their mission while Photoroom handled the critical task of improving product imagery. The result? A cleaner, more professional shopping experience that instills buyer confidence and supports sellers in showcasing their products effectively.

Label Emmaüs fashion sales soar with 56% conversion boost after Photoroom API Integration 

Since integrating the Photoroom API, Label Emmaüs has experienced a notable transformation in both business performance and customer perception. By enhancing product images across its platform, the API has not only elevated the visual appeal of the site but also delivered measurable improvements across several key categories.

For instance, the home products category has seen a 34% increase in both conversion rates and customer interactions and engagement. The fashion category, a cornerstone of Label Emmaüs’ offerings, experienced the most remarkable growth, with a 56% rise in conversion rates and a 30% increase in interactions. Similarly, the leisure category recorded an 8% boost in conversions, while high-tech products benefited from a 12% increase in conversion rates and a 21% rise in interactions.

These results highlight the profound impact of improved visuals on customer engagement and purchasing behavior. Cleaner, more professional-looking images instill confidence in the platform’s offerings, encouraging customers to interact with and ultimately make a purchase.

Beyond the numbers, customer feedback reflects a shift in perception. Many users have noted that the website now feels “cleaner” and more professional, reinforcing trust in both the products and the platform itself. Trust is especially critical in ecommerce, where customers can’t physically inspect items before buying. A polished online presentation goes a long way in assuring buyers of product quality and reliability, which is essential for a business like Label Emmaüs that spans diverse categories.

A bright future ahead for Label Emmaüs and Photoroom

With Photoroom, Label Emmaüs now competes at a higher level in the growing second-hand space. The platform’s visual consistency and streamlined product presentation make it a stronger alternative to mainstream marketplaces, while still staying true to its mission of promoting solidarity-driven commerce.

For ecommerce platforms considering similar solutions, Label Emmaüs offers clear advice:

“Go for it. The time savings, efficiency, and resource management make it the perfect solution for businesses looking to improve their product images and customer experience. Photoroom has been a game-changer, helping us compete with larger marketplaces.” - Kenza De Barros, eMerchandising and Marketing Activation Manager, Label Emmaüs

If you are a business looking to reduce your photography costs and automate post-production editing, try Photoroom's Remove Background API at $0.02/image. 

Want to feel really good about the second-hand fashion, home, leisure, and high-tech products you buy online? Make sure to check out Label Emmaüs and support a great cause with your next fun skirt, cool painting, or throwback camera.