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Clothing & apparel product photography trends 2025

We asked 1,000+ clothing brands what types of product images sell. Find out what they revealed.
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Key takeaways

47%
of clothing brands use clean white studio backgrounds to boost product sales
75%
of clothing brands use multiple photography styles in each product listing
47%
of clothing brands say natural lighting is the most effective method

What’s inside?
A sneak peek

The importance of high-quality e-commerce visuals

Discover the latest e-commerce industry statistics and consumer behavior trends related to product imagery.

Today’s clothing photography and photo editing landscape

Access insights about e-commerce product page best practices, including overcoming challenges thanks to the rapid growth of AI photo editing tools. 

Top visual trends for clothing and apparel product photography

Learn the types of photo styling, backgrounds, lighting, and other visual elements that help boost customer engagement and online product sales. 

Save time and money enhancing e-commerce visuals with Photoroom

See real-life success stories from clothing brands that enhance product visuals without the high costs of traditional photography. 

How AI is impacting the future of photography and photo editing

30% of fashion industry professionals already use AI technology for visual content production.

Generative AI could add $150 to $275 billion to the fashion industry’s profits in the next five years.

AI image generators were the fastest-growing category among all AI categories with a 441% YoY growth rate in 2024.

Ready to level up your product photos?

Photoroom’s 2025 clothing and apparel photography and photo editing trend report is packed with insights from 1,000+ clothing brands across the US and UK. Discover what works, what doesn’t, and how to create high-converting product visuals.


Download the report now to start making smarter, data-driven decisions.

Download now