The challenge: Completeful, a print-on-demand platform that provides customizable products like apparel, furniture, and engraved gifts, faced a significant challenge in creating product images that helped their clients stand out and drive sales in competitive online marketplaces like Etsy, Shopify, and Amazon. The process of ordering physical samples, taking product photos, and creating mockups was slow, labor-intensive, and often resulted in poor image quality, limiting their ability to scale and launch new products quickly.
Our solution: Photoroom’s Image Editing API offered Completeful an immediate and seamless solution to possibly their greatest challenge. The API automated the creation of high-quality product images with customizable backgrounds, directly within Completeful’s platform, enabling clients to generate professional, marketplace-ready images without needing external applications or complicated editing processes.
The results: Since integrating Photoroom, Completeful has seen a 100% year-over-year increase in sales. The ability for its customers to create customizable mockups with instant stunning and personalized product imagery has not only boosted visibility and conversion rates across marketplaces but also enhanced the overall client experience, allowing sellers to stand out and scale their businesses more effectively.
From DIY product photos to Photoroom’s AI-powered API
Completeful is a leading print-on-demand and make-on-demand platform specializing in custom products like apparel, furniture, and engraved gifts. Think customized whiskey glasses for groomsmen or personalized coasters for a housewarming gift (there’s over 100 products to choose from!). A key partner to sellers on platforms like Etsy, Amazon, and Shopify, Completeful handles all the manufacturing and fulfillment necessary for product delivery. This service enables individuals across the country and the world to build and grow successful online businesses without the massive costs and physical space required to store and manage inventory onsite.
Founded in 2016 by CEO Josh Goree with a mission to help online sellers by offering customized print-on-demand products, Completeful has enjoyed consistent growth and today boasts over 1,000 sellers worldwide. But one recent upgrade to the platform has completely changed the game; integrating with the Photoroom Image Editing API to make creating professional product photos that both sell and meet selling platform requirements easy and fast.
“It’s like creating a Tinder profile, right? You want to showcase yourself in the best possible light and stand out. That’s what we can do with Photoroom; we are basically making the best Tinder profile for our entire catalog of products.”
- Derek Murphy, CTO, Completeful
Before the integration with Photoroom, Completeful’s clients struggled greatly with product imagery—something that, when done poorly, creates a significant barrier to making sales. In highly saturated and competitive online marketplaces, where many sellers offer similar products, differentiating imagery is often the deciding factor in whether the sale happens or not.
As an individual dropshipper, imagine having to order physical product samples, wait for shipping, and take your own photos in specific settings that resonate with your target audiences every time you want to sell something with a different image than your competitor. This greatly limits the scale of the dropshipper’s operation. That’s what Completeful clients were having to do before the Photoroom API integration. And despite their best efforts, the results were still often poor quality photos that kept their sales stunted from reaching their full potential and made for snail-slow time-to-market for new product launches. They just didn’t have the right tools. Additionally, relying on static backgrounds or traditional photography limited Completeful’s ability to efficiently scale product listings for their clients.
“I remember the first time Derek (Completeful CTO) showed Photoroom to me and I entered a prompt like, ‘I want a photo of this whiskey glass on a counter with a leaf,’ and Photoroom generated a GREAT photo of a whiskey glass on a counter with that leaf. I was like holy cow, this is going to change the game for us. And it 100% has. It’s been amazing."
- Josh Goree, CEO, Completeful
Seamless integration, limitless imagery: Transforming Completeful’s product mockups
After exploring several options with overly complex integration processes and advising clients to use external solutions for their product mockups and imagery in the meantime, the Completeful team finally came across Photoroom and saw there was an API that would allow them to offer this indispensable service to their customers without having to leave the Completeful application.
“With other solutions you’re very limited on what you can do. They’re not changing the background, they’re just editing the photo they have versus what we have now with Photoroom where we can provide one standard photo and generate 1,000 different photos for every single client. That’s unmatched.”
- Josh Goree, CEO, Completeful
Photoroom’s Image Editing API provided an immediate, high-quality solution for automating unique and attractive product images and generating customizable backgrounds that fit marketplace requirements.
“Our customers are individuals selling to consumers. They’re trying to generate as many photos, as many listings as they possibly can, and get them out there. They need to attack every single niche, every single market that they can. Automating their product imagery workflow and greatly enhancing the quality of that imagery makes all of this so much simpler for them.”
- Derek Murphy, CTO, Completeful
Beyond automation, the customizable backgrounds offered by the API provide even more value. Sellers can now create various environments—such as beaches, golf courses, or weddings—to set the perfect mood, showcase their products more effectively, and stand out in a heavily crowded marketplace. Photoroom’s API also precisely centers and pads products, ensuring marketplace-compliant images while reducing manual effort. The quick, seamless integration has enhanced Completeful’s ability to serve its sellers more efficiently, significantly improving the overall customer experience without adding extra steps or headaches.
“I would pay 10 times more for Photoroom than we do to get the results that we do. “It’s [Photoroom is] my favorite thing about our app.” - Josh Goree, CEO, Completeful
Producing transformative business results for Completeful
In addition to significant improvements in both operational efficiency and client satisfaction across the board, Completeful sellers’ ability to generate professional images dramatically increased their visibility and conversion rates across online marketplaces. Since integrating with the Photoroom Image Editing API, Completeful has specifically reported:
100% growth in sales, largely driven by the ability to offer high-quality, customizable mockups that help products stand out from competitors.
Greater scalability and reduced time-to-market, with new products launching in minutes rather than weeks, as clients no longer need to order physical samples or arrange professional photoshoots at various locations. This efficiency has allowed Completeful to scale rapidly, increasing the number of products their clients can launch.
“Before Photoroom, when we introduced a new product, the process would take anywhere from 2-3 weeks and require so much work. But now, sellers don’t have to wait for the perfect lighting or the perfect setting. Photoroom takes care of all of that. And the results are perfect every time.”
- Josh Goree, CEO, Completeful
Higher quality marketplace ready images: Photoroom enabled Completeful to provide clients with a wide variety of product settings, environments and perspectives, leading to increased product differentiation and higher sales conversions.
“We have three of the top 10 stores on Etsy, so if you searched for a doormat, a whiskey glass, or other things like that, there’s a great possibility that the first page is going to be a lot of images that were generated by Photoroom, and they’re all from our app.”
- Derek Murphy, CTO, Completeful
Coming next: More Photoroom-enabled innovation at Completeful
Completeful sees great potential for further collaboration with Photoroom, with plans to explore more advanced AI-driven innovations in the future. New features like scene generation and even more dynamic mockup capabilities are anticipated to play a key role in enhancing Completeful’s service offering.
“Photoroom has already changed our business. We’re growing 100% year-over-year, and we haven’t even fully realized its potential. I’m confident that as we continue to integrate new features, Photoroom will help us drive even greater growth and innovation."
- Josh Gorey, CEO, Completeful
Transform your product imagery and your business with Photoroom
If you are a business looking to drastically reduce your photography costs and automate post-production editing, try Photoroom’s Image Editing API at just $0.10 per image.
“Definitely do it. It [the integration process] was very easy. The Photoroom team is super awesome and very responsive. This has probably been the best integration experience we’ve ever had.”
-Derek Murphy, CTO, Completeful
