How to prepare your small business for Black Friday
If you’re a small business owner, chances are that Black Friday is circled in bright colors on your calendar—and with good reason. Black Friday has routinely been the busiest day of the year for retail in the United States, and officially cuts the ribbon on the Christmas shopping season. In fact, the “Cyber Five” holidays, which are Thanksgiving, Black Friday, Small Business Saturday, Cyber Sunday, and Cyber Monday, made up 16.2% of total US holiday retail ecommerce sales in 2023. That trend shows no signs of slowing down.
During this shopping bonanza, buyers flock to online and in-person stores to score the best deals of the year. That means big sales for consumers, and potentially big profits for businesses. It also means that retailers—small and big—need to be prepared.
To take full advantage of Black Friday, small businesses need to properly prepare their teams, marketing strategies, inventory, and sales infrastructure to capture and handle the spike in demand.
Are you ready for the Black Friday shopping frenzy? If not, this article will help.
When is Black Friday in 2024?
Black Friday takes place on Friday, November 29, 2024. It will be quickly followed by Cyber Monday on December 2, 2024, officially kicking off the holiday shopping seasons in the United States.
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5 eye-popping Black Friday statistics
Anybody who’s owned a retail store—or worked in one—can attest to the significance of Black Friday. But that becomes even clearer when you consider some recent Black Friday statistics.
Bain & Capital projects that U.S. retail sales over Black Friday and Cyber Monday (BFCM) will hit an unprecedented $75 billion, up 5% year-over-year.
Physical retail still makes up around 70% of total sales, but online spending is rising rapidly and topped $10 billion in 2023.
The holiday shopping season, according to Statista, accounts for roughly 25% of most retailers’ annual revenue.
Retail ecommerce made up 19.3% of U.S. holiday sales in 2024, up from 11.3% in 2022. The total value of those sales was $253 billion, up 45.4% from 2022. Those numbers are expected to grow once again in 2024.
These statistics confirm that Black Friday is, and will remain, the most important shopping day in the retail calendar year after year. It also shows that consumer habits are changing, with shoppers flocking to both in-store and online experiences in record numbers. This means that retailers need to be prepared across all customer touchpoints to win this holiday season.
Why preparing for Black Friday is important
We’ll get into specific, actionable steps you can take to prepare for Black Friday in a second. But first, let’s double click on why preparation is important for retailers.
Black Friday, as we’ve highlighted already, is a massive day for retail sales. Because of that, it’s likely to drive a significant spike in one-day or weekend traffic to your in-store and online properties. That traffic—and the sales that it brings—can set you up nicely as a business going into the holiday season, but can also put strain on your existing systems and staff if you don’t properly prepare.
Stress testing your website, inventory, fulfillment, and team processes in advance—and putting temporary processes in place to handle the increased volume—will help to ensure that everything can operate properly at this larger scale. The last thing you want is one or multiple parts of your system to break down during the busiest shopping day of the year.
Of course, a spike in traffic and sales isn’t a guarantee. This is where the second part preparation comes in—promotion. Preparing for Black Friday also means planning which discounts you are going to offer, and how you intend to communicate and promote those offers to new and existing customers.
How to prepare for Black Friday e-commerce sales
Scalable systems and proper promotion are the two high-level themes of Black Friday preparation. Let’s dig into some actionable advice and steps from top e-commerce sellers in the Photoroom community to help you get ready for this year’s sales season.
1. Plan your Black Friday campaigns early with visuals in mind
Black Friday is a one-day event, but proper preparation can take weeks and, sometimes, months depending on the size of your business and the complexity of your promotional campaigns.
In a recent roundtable discussion hosted by Photoroom, most participating retailers said that they start to prepare for Black Friday at least one month before the holiday weekend. For some, preparation begins as early as three months ahead of the event.
“Consumers are getting used to holidays coming sooner and sooner, and start to think about Christmas as early as late September or early October,” says Karen, founder of Whimsical Confections.
To meet that demand, retailers can begin to plan and promote Black Friday sales much earlier than the event itself. Apart from early promotion, preparation can also mean:
Identifying which products you’ll put on sale, and by how much
Ensuring you have adequate inventory to handle demand
Arranging the logistics to account for a spike in shipments and fulfillments
Ensuring your website is properly optimized for mobile and search and that it’s stable enough to handle a spike in volume
Getting sales collateral, graphics, and marketing collateral to promote your campaigns
Ensuring staff are aware of upcoming sales and ready to handle the spike in customer support inquiries
Planning and launching visually cohesive campaigns early builds brand anticipation and establishes consistency across your channels before Black Friday and through to the end of the shopping season.
Preparing visuals in advance ensures that you have ample time to refine, test, and align them with your brand’s messaging, creating a memorable presence when consumers are first exposed to Black Friday promotions.
How Photoroom helps:
Photoroom offers a suite of seasonal templates and themed designs, enabling you to start creating branded visuals well ahead of the rush. You can quickly set up professional, on-brand graphics and images using features like AI Backgrounds to create consistent, polished visuals for email, social, and ads.
Batch Mode, likewise, allows you to scale your product capacity significantly, by enabling you and your team to edit and export images in batches.
2. Create attention-grabbing discounts and promotions
Black Friday is about “deep” discounts that are significantly lower than shoppers can expect at any other time of year. This is what creates the demand and the record-breaking sales numbers.
To really stand out, you might want to consider going well below what you would normally discount throughout the year. Black Friday is the time of year to go low with your prices (if you can). The goal is to drive up sales volume for your business by driving down costs for the consumer. It’s a fine balance to strike, but one that leads to big profits for retailers every year.
Of course, any kind of deep price cut needs to be strategic. It’s usually unwise to lower the prices of your most in-demand products too much, as these are items that will likely sell anyway. Instead, target products and categories that you want to promote aggressively, and those that have potential for upsells and cross-sells. You can also target seasonal products for steep discounts, helping to drive up demand for timely products.
The timing of your discounts is also important. Some retailers, like panel participant Humberto, like to ramp up early.
“We start in early November as people are already buying and looking for deals. You really want to get ahead of the game so that you’re offering discounts to meet demand by November. That way you’ve already generated sales heading into Black Friday,” says Humberto, founder of Vintage Packs.
Of course, how you promote those discounts is equally as important. High-quality, bold visuals draw attention to discounts and promotions instantly, especially in digital channels where consumers may be scrolling quickly. Incorporating bright colors, clear text, and bold design elements that emphasize discounts (like percentages or "limited time") can help your promotions stand out and drive clicks.
How Photoroom helps:
Photoroom’s AI background removal tool and customizable templates make it easy to create promotional images that pop. Add text to photos and customize font styles to highlight key promotional messages, ensuring they capture attention on social feeds or website banners.
3. Make sure your website and product images are ready for the surge
Ensuring that websites are fast, mobile-friendly, and easy to navigate helps to capture and retain Black Friday traffic, enhancing user experience and reducing cart abandonment.
During Black Friday, your site will be needed to handle increased traffic and checkout actions without crashing or slowing down. This comes from ensuring that your website is built on a strong and resilient platform, is optimized for both desktop and mobile experiences, and that you've properly optimized key elements on your website to load quickly. Images are a critical part of this equation.
High-quality visuals not only make products more appealing but also help customers make confident purchase decisions. In fact, 33% of respondents to a recent Instore Magazine survey said that a retailer’s website—and how their products were presented—was the single most influential factor in their purchasing decision.
Shoppers who can clearly see product details are less likely to abandon their carts, and are more likely to feel confident about the quality of their purchase, thereby lowering return rates.
With the flood of options available on Black Friday, even minor delays or blurry images can lead customers to look elsewhere. By prioritizing website performance and visual quality, small businesses can improve user experience, reduce bounce rates, and ultimately boost conversions during this critical shopping event.
In addition to product photos, businesses may also consider re-skinning their website for the holiday season to promote specific types of sales and product bundles. The example below shows how Simons designs portions of their site so that they’re explicitly linked to holiday shopping and gift items.
How Photoroom helps:
With Photoroom’s Batch Mode, you can optimize a large volume of images quickly by removing backgrounds, resizing, and enhancing product photos to look consistent and load efficiently. This makes it easy to elevate product images across your website while preparing for the increased traffic of the sales season.
4. Highlight top-selling or featured products
Black Friday is all about deep discounts and bundle deals on specific products. To move the type of inventory that you want to sell, you need to specifically highlight and feature those products.
There are many ways to do this. First is to select the items that have historically performed best over Black Friday, and push these items via marketing campaigns and website imagery. Leaning on social proof is another useful tactic.
Shoppers often feel more confident purchasing products that others have found valuable, especially during the Black Friday rush when quick decisions are common. Featuring your best-sellers or seasonal favorites helps guide customers toward products that are already high in demand, increasing the likelihood of conversion.
For small businesses, emphasizing these products also helps streamline inventory management, as showcasing items with broader appeal can lead to faster turnover of key stock.
Visually showcase these products with clear, high-quality images and prominent placements—such as on your homepage or featured collections— to further enhance their appeal and create a sense of urgency and relevance.
How Photoroom helps:
Photoroom’s tools, like AI Backgrounds and AI Shadows, provide a studio-quality look by creating minimalist or lifestyle backgrounds. Showcase your best-sellers in unique, visually striking layouts that appeal to customers looking for quality and detail in popular products.
5. Tailor your merchandising strategy to the sales event
Black Friday takes place in November, before the Christmas season and (for the Northern Hemisphere-ites readers) before winter begins. Depending on your location and business, that could have a direct impact on your merchandising and inventory strategy during Black Friday.
If, for example, you’re a business with significant seasonality—like clothing or sporting goods—you could consider discounting and promoting products that coincide with the upcoming seasons. These, presumably, are the products that most shoppers will be looking for on Black Friday.
Christmas is another consideration. In many cases, people will be shopping for gifts at a bargain. To meet this demand, source and promote items that make nice gifts for your target shoppers and their families.
This, of course, requires you to understand your target audience. Take a look at past years to see if there are any sales trends that coincide with the holiday season. If there are, consider promoting and discounting those items, and others in the same category.
“When you’re prepping, you want to look at sourcing items that someone would be looking for on Black Friday,” says Patricia.
How Photoroom helps:
Photoroom offers seasonal templates and backgrounds that help you instantly adapt product visuals to reflect the Black Friday or holiday theme theme. These tools make it simple to create a cohesive and festive look across product listings, homepage banners, and promotional materials, reinforcing the sales event.
6. Offer early access for VIPs or subscribers
Offering early access to Black Friday deals for VIP customers or subscribers is a powerful way to build loyalty and create excitement before the main shopping event.
By granting exclusive access to top deals or limited-edition products, small businesses can make their loyal customers feel valued and appreciated, deepening customer relationships and fostering brand loyalty. This VIP experience also generates a sense of exclusivity and urgency, motivating VIPs to make purchases before deals are open to the public.
Early access can also benefit your business by generating initial sales and momentum. Loyal customers often share their positive experiences, which can create valuable word-of-mouth promotion as Black Friday approaches.
For small businesses, this early wave of traffic helps test website performance and identify any potential issues, ensuring everything runs smoothly when the main event begins.
Photoroom Benefit:
Use Photoroom’s customizable templates to craft polished, branded visuals for exclusive access campaigns. Personalized visuals can be created to emphasize exclusivity, using customized text, colors, and seasonal elements that resonate with your VIP audience.
7. Launch segmented email marketing campaigns to your customers
Segmented email marketing campaigns for Black Friday allows small businesses to reach different customer groups with personalized offers, improving relevance and boosting conversions.
By tailoring messages to specific segments—such as loyal customers, first-time buyers, or customers interested in certain product categories—businesses can create a more compelling shopping experience that resonates with each group’s unique interests and purchasing behavior. This personalization makes customers feel understood and valued, which can increase open rates, click-throughs, and ultimately conversions.
For example, loyal customers might receive early access notifications, while new customers are introduced to best-sellers with special discounts. With a segmented approach to email marketing, small businesses can connect meaningfully with their audience, build stronger customer relationships, and drive higher Black Friday sales through targeted, impactful messaging.
Visuals, of course, play a big role in segmented email campaigns. Personalized emails with segmented visuals for different customer segments shows attention to detail and makes each email feel relevant, thereby increasing the chances of a conversion action.
How Photoroom helps:
Photoroom’s suite of editing tools and background templates allow you to create visuals tailored to different customer segments. For example, you can capture a set of product images, and easily swap in different backgrounds depending on the user group you’re targeting. Use the platform to craft personalized, high-quality images in bulk, and easily add specific text and offers that appeal to each group, from loyal shoppers to first-time buyers.
8. Make sure your whole business is ready
Preparing your entire business for Black Friday ensures a smooth experience for customers and maximizes your ability to handle the high volume of holiday sales.
Start by testing your website and point-of-sale systems to ensure they can handle the traffic surge without slowdowns or crashes. A stable, efficient shopping experience prevents lost sales and reduces frustration, keeping customers on your site through to checkout.
Next, review your inventory and merchandising plans. Make sure best-sellers and high-demand products are well-stocked and strategically placed for easy access, both online and in-store. Clear, accurate inventory tracking is crucial to prevent overselling and disappointing customers.
In addition, coordinate your shipping and logistics to prepare for fast fulfillment. Work with carriers to manage potential delays, and clearly communicate expected delivery times to customers to set realistic expectations.
Finally, ensure your customer support team is equipped to handle increased inquiries. A knowledgeable, responsive support team builds customer trust and can help resolve issues quickly, boosting customer satisfaction during this peak shopping period.
Preparing visuals that all teams can access and use—like social media, customer support, and advertising—ensures consistent messaging, helps your brand maintain a consistent and professional look across all channels, and cuts down on time spent tracking down relevant and up-to-date visuals. This cohesion builds trust with consumers across every touchpoint, and makes it easier for staff to manage their parts of the business.
How Photoroom helps:
Photoroom Teams enable collaborative visual creation with shared templates, logos, and brand assets. This feature ensures all team members can access on-brand visuals, making it easy to maintain consistency across every department.
9. Build an engaged audience you can retarget and nurture
Black Friday is the time to leverage the audiences and communities you’ve hopefully built up across your various marketing channels. Each of these audiences are potential target lists that you can advertise to—either through emails, organic content, remarketing ads, or direct messages.
Personalizing outreach is important here. Shoppers want to see ads that are relevant to them and their interests. To accomplish this, try segmenting your user lists based on factors like past purchases or topical interests. Once you have these segmented lists, you can create targeted messaging campaigns that you can send to the right audience, and the right times, to let them know about upcoming deals.
“I start SMS and email marketing at the end of October to get the customer’s attention so they know that a discount is coming,” says Humberto, founder of Vintage Packs.
Retargeting ads and emails featuring memorable visuals remind past customers of your brand, helping to bring them back for purchases after their initial visit.
How Photoroom helps:
Photoroom’s seasonal and product-focused templates allow you to quickly create high-quality retargeting visuals, keeping brand visuals fresh and memorable. Use these to retarget visitors with images that show updated stock, new deals, or personalized recommendations.
10. Create an omnichannel experience for your customers
Shopping in 2024 is an omnichannel experience. Customers routinely shop in-store and buy online. Or shop online and buy in-store.
In fact, at least one third of shoppers plan to exclusively shop online this holiday season, with the other third opting for a hybrid of online and instore purchases. This is particularly important during Black Friday, when traffic and demand increase.
To meet this demand, retailers need to ensure that their products are shoppable on multiple channels—website, social media, and ecommerce marketplaces. Likewise, marketing outreach should also take an omnichannel approach and include communications through emails, paid ads, organic social, blog posts, videos, and more.
Together, this will ensure that you are reaching customers across multiple potential touchpoints, and allowing them to make transactions when it suits them.
This is also a good time to experiment with new channels that you haven’t used yet. Branch out to new platforms and tactics like social selling or live selling to see what resonates with your target shoppers, and what doesn’t. This allows you to test new sales and marketing tactics, new messages, and potentially attract new audiences who may not have found you through existing channels.
Some sellers in Photoroom’s panel discussion, for example, found success experimenting with live selling channels like WhatNot. Others have taken advantage of TikTok’s selling feature, or YouTube’s reach to attract new viewers and promote new sales.
“In every YouTube video I put out, I mention my upcoming sales on WhatNot. I saw a crazy increase in sales. One time, I held a glass sale starting at $1 per piece, and sold more than $1500 of product in two hours,” says Tim, founder of Over The Years.
Visuals are critical in this omnichannel shopping world. Consistent visuals across online and offline platforms build credibility and make it easier for customers to recognize your brand, which is key for a seamless shopping experience. When customers encounter the same visuals on social media, your website, and email, it creates a cohesive journey that reinforces trust.
How Photoroom helps:
Photoroom’s resizing and background swapping tools allow you to optimize visuals for each platform, from Instagram posts to website headers. The ability to create one set of images and adapt them for each channel simplifies the omnichannel process while keeping visuals polished and on-brand.
11. Experiment with a variety of promo strategies
Experimentation is critical during Black Friday. It allows you to test new ways to engage with customers in unique ways, and helps to keep your deals and messaging fresh and impactful.
Different tactics appeal to different types of shoppers, helping you reach a wider audience and increase sales.
Here are some effective promotional tactics to consider:
Hourly or daily deal. Offering new deals every hour or day creates urgency and encourages customers to return frequently to catch special promotions.
Bump sales. Give customers an extra incentive by increasing discounts or adding bonuses as their cart value rises, pushing them to spend a bit more to unlock better deals.
Gift card promotions. Offering gift cards as a bonus—such as "spend $50, get a $10 gift card"—incentivizes purchases and encourages future shopping with your brand.
Free shopping based on order value. Set a minimum purchase amount for free shipping, encouraging customers to buy more to avoid shipping fees.
Conditional discounts. Apply discounts based on conditions, like purchasing a certain number of items, which motivates customers to add more to their cart to unlock savings.
Surprise checkout discounts. Adding an unexpected discount at checkout delights customers and can reduce cart abandonment by giving them an extra incentive to complete the purchase.
Upsell and cross-sell deals. Recommend complementary or higher-value products during checkout to boost order values and introduce customers to more of your offerings.
By diversifying your promotional strategy, you can appeal to a variety of shopping behaviors and maximize engagement throughout the holiday season. Testing these strategies can help you identify the most effective tactics for your audience, enabling you to optimize your promotions for maximum impact and customer satisfaction.
A/B testing different visuals, layouts, and colors is a key part of this, which helps you determine what resonates best with your audience, allowing for data-driven adjustments that improve campaign performance.
How Photoroom helps:
Photoroom’s fast, customizable editing features make it easy to create multiple versions of visuals for testing. With quick adjustments to backgrounds, text, and colors, you can experiment with different looks to identify which visuals are most effective at driving engagement.
12. Promote your Black Friday deals on social media
Promoting your Black Friday deals on social media is essential to reaching today’s digital-savvy consumers, especially during the holiday shopping season. Social media platforms have become powerful shopping influencers, with 58% of consumers reporting that their holiday purchases are swayed by social media content.
Reaching Gen Z and millennial shoppers on platforms they frequent is key, as these groups are especially social-media driven. Platforms like Instagram, YouTube, and TikTok have a strong impact on their purchasing decisions, with 87% of Gen Z saying they’re most influenced by these channels.
Engaging with these audiences requires visually compelling content that highlights your best deals and products. Social media-specific promotions, interactive stories, influencer collaborations, and countdowns can create buzz and generate shares, bringing more visibility to your Black Friday offerings.
By focusing your promotional efforts where your target audience already spends their time, you can maximize the reach and impact of your Black Friday deals, connecting with customers in a way that feels relevant, timely, and engaging.
How Photoroom helps:
Photoroom’s social media templates and AI Backgrounds are optimized to let you create visuals for use across all major social platforms in a matter of clicks. Use Photoroom’s tools to ensure visuals are perfectly sized and tailored to each platform’s specific needs.
13. Use countdown timers and scarcity tactics
Using countdown timers and scarcity tactics in your Black Friday marketing can significantly increase urgency, prompting customers to make faster purchasing decisions. These visual cues remind shoppers that time is running out, which can reduce hesitation and drive impulse buys.
This taps into the scarcity principle, which says that humans place a higher value on items they believe to be rare. Small businesses that use scarcity tactics like limited releases, flash sales, and countdown timers effectively induce FOMO—fear of missing out—that is likely to drive more urgent demand for their products.
Countdown timers are particularly effective on product pages, email headers, and social media posts, where they can quickly convey urgency. A visible countdown, like “Only 2 hours left!” or “Ends at midnight,” encourages customers to act now to secure the deal before it’s gone.
Scarcity tactics also work well to highlight limited stock or exclusive products. Phrases like “Only 10 left in stock!” or “Limited quantities available” communicate rarity, making customers feel that they could miss out if they don’t purchase immediately. Adding these small but powerful elements to your Black Friday promotions can create a dynamic shopping experience that converts interest into action, helping you capture more sales in the competitive holiday market.
How Photoroom helps:
Photoroom’s text overlay and countdown capabilities allow you to create eye-catching visuals that emphasize scarcity. Adding time-sensitive details to banners and ads can make promotions feel immediate and engaging.
14. Use cart abandon emails to convert on-the-fence shoppers
Cart abandonment emails are a highly effective way to re-engage on-the-fence shoppers and recover potential Black Friday sales. With so many promotions competing for attention, it’s common for customers to add items to their cart but leave before completing the purchase.
Well-timed, personalized cart abandonment emails serve as gentle reminders, bringing these customers back to complete their transaction. These emails can boost conversions by keeping your brand top-of-mind and creating a sense of urgency around the items left behind.
For maximum impact, customize cart abandon emails with details of the products the customer added, along with eye-catching visuals to reignite their interest. Including phrases like “Don’t miss out!” or “Only a few left!” adds urgency, while offering a small incentive, like free shipping or a limited-time discount, can provide the extra motivation they need to check out. A second follow-up email is also effective, gently reminding them that their cart is still ready for them.
Incorporating strong visuals and personalized content into your cart abandonment emails makes them feel more like a helpful nudge than a hard sell, giving undecided shoppers the final push they need to complete their Black Friday purchases. This approach is a powerful way to capture sales that might otherwise be lost, optimizing the impact of your holiday traffic and engagement.
How Photoroom can help:
Photoroom allows you to quickly repurpose existing product images for use in a variety of formats. For cart abandon emails, retailers can bulk reformat product images using Batch Mode or the enterprise API to quickly edit existing images for use in dynamic email campaigns. This ensures that a relevant product image is always available.
15. Think beyond Black Friday to the winter “sales season”
While Black Friday makes headlines for the single day sales volumes (and, let’s face it, the social media videos of the shopping frenzy), the entire holiday shopping season between Veteran’s Day (November 11, 2024) and Christmas is an opportunity to monster sales and revenues.
According to Adobe Analytics, shoppers are forecasted to spend a whopping $240.8 billion this holiday season. To address this demand, retailers should think of Black Friday as one part of a wider season of heightened sales that require more deliberate and bold marketing, and strategic discounting.
“For me as a reseller, the roadmap is to list, list, list, list. I see a spike in sales over Black Friday, and it keeps ramping up all the way to Christmas,” says Chris, founder of Cernoch's Connection.
Extending campaigns into the holiday season allows you to capitalize on Black Friday traffic while keeping visuals fresh and relevant. Updating visuals to transition smoothly from Black Friday into winter themes ensures continued engagement and sales opportunities.
How Photoroom helps:
Photoroom’s extensive template library includes seasonal options that can be adapted for the entire holiday period. Easily switch out Black Friday banners with winter-themed designs, keeping your marketing materials on-trend throughout the season.
Get your small business ready for Black Friday with Photoroom
For retailers and shoppers, Black Friday lives up to the annual hype. It’s the single biggest shopping day of the year, and the official start to the holiday shopping season in the United States. Retailers who wish to join in on the fun need to take steps to prepare their stores and teams for the frenzy.
If product photographs are a top concern for you this Black Friday, then we invite you to try Photoroom today. It’s accessible on mobile devices and can be downloaded from the App Store or the Google Play Store, or you can sign up here directly. Set up your account in less than a minute, and start saving hours of your life for more important tasks.
If you want to learn how to retouch product photos, expertly remove backgrounds from images with hair, or efficiently remove a signature from a PDF, then read our other blog articles.
FAQs
How should you start preparing for Black Friday?
Start preparing for Black Friday early with a strategy that includes high-quality visuals, segmented emails, and a website ready for increased traffic. Optimize product images, set up cart abandonment emails, and ensure inventory is ready. Early preparation helps create a seamless, successful Black Friday.
How do you stand out on Black Friday?
Stand out on Black Friday with engaging visuals, personalized promotions, and urgency-boosting tactics like countdown timers. Offer VIP early access, post consistently on social media, and use targeted ads to reach your audience. Create a cohesive brand experience across all channels, so your deals are easy to recognize and accessible wherever customers are shopping.
How do you announce a Black Friday deal?
Announce Black Friday deals across channels like email, social media, and your website. Use eye-catching graphics and post reminders on social media. Dedicated website banners and pop-ups reinforce your message and build anticipation, ensuring your deal stays visible to customers.
When should I start advertising on Black Friday?
Begin advertising your Black Friday deals in November to build awareness, interest, and demand. Increase frequency as Black Friday approaches, using countdowns, urgency tactics, and reminders across social media and email. Advertising early captures interest, while timely reminders ensure your deals are top of mind when customers are ready to buy.
