Photoroom launches 3 new AI tools for product photography

Creating great product visuals just got a serious upgrade. Today, we’re launching three new AI tools powered by OpenAI’s gpt-image-1 image‑generation API to make creating beautiful, high-converting content for your brand easier than ever.

Photoroom is one of the first platforms worldwide (and the first in Europe!) to bring this powerful new image technology to users. These new tools live right inside your existing AI Tools tab and work seamlessly with your favorite features like Retouch, Resize, and AI Backgrounds, so you can build the visuals your brand needs all in one place.

Here's what's new:

✨ Product Beautifier

Perfect lighting, angles, and sharpness, no equipment or editing required.

Upload your product photo and get a studio-quality upgrade in one click. Great for promos, social media, and anywhere you want your visuals to shine.

Learn more or try it on now on Photoroom Web

🪄 Product Staging

Your product, placed in a realistic, AI-generated lifestyle scene.
Whether it’s a candle in a cozy living room or a bag on someone’s shoulder, Product Staging analyzes your image and builds a setting that feels natural, aspirational, and totally on-brand.

Learn more or try it on now on Photoroom Web

🧍‍♂Virtual Model

No photoshoot? No problem.

Place your clothing and accessories on a curated set of AI-generated virtual models, giving your customers a clearer view of fit and style across body types and poses.

Learn more or try it on now on Photoroom Web

We’ve designed these tools to help you skip the shoot and create high-impact visuals in seconds to power your business. They’re available now on Photoroom Web, and coming to iOS and Android in just a few days.

We're always working to improve Photoroom, so let us know what you think of these tools. Share your feedback with the team here.